On Advertising, or The Comedic Potential of Pop-Ups

So I'm reading the New York Times online today, and I'm just starting the article on how the two Russian jets crashed in Russia, when I get the following pop-up: http://oagflights.com/.
Now, I don't know about you, but an article about a plane crash isn't exactly the best possible endorsement for booking a flight...

Well, I found it a bit silly.

And after that little distraction, I'll go back to reading that article.

Natalie